The opportunity
Jagatpura builder M/s Hi-Roof Constructions wanted a differentiator for their 14-villa scheme. After consultation with PM Solar (Solar Awareness Foundation, NGO) on PM Surya Ghar awareness, they decided to: include hot-dip galvanised solar mounts at construction stage and offer buyers a turnkey 5 kW package — installed by an MNRE-empanelled vendor — as an optional add-on.
What changed
- Base scheme price went up by only ₹4,500 (mount + extra meter conduit)
- Optional 5 kW solar (by MNRE-empanelled vendor): ₹2,42,000 net (after subsidy), bundled into home loan at 8.5% pa
- Marketing line: "Move in with zero electricity bills"
The result
- 11 / 14 villa buyers opted in for solar at booking
- Average ticket size grew by ₹2.42 L per home
- Builder gross margin on solar bundle: 8% (pricing transparency mandated by the NGO consultation)
- Customers reported NIL setup-week hassle since solar was commissioned at handover by the empanelled vendor
Replicating this for other builders
PM Solar (Solar Awareness Foundation, NGO) offers free pre-construction awareness sessions and roof-design consultation for any Jaipur builder. Email contact@pmsolar.org.in or WhatsApp 80580-55990. Physical installation is handled separately by MNRE-empanelled vendors selected for each project.
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